Launch With Confidence
Launching an app is exciting and stressful. Use this checklist to ensure you've covered all bases.
Pre-Launch: 4 Weeks Before
App Store Preparation
- [ ] Apple Developer account active ($99/year)
- [ ] Google Play Developer account active ($25 one-time)
- [ ] App icons prepared (all required sizes)
- [ ] Screenshots for all device sizes
- [ ] App preview videos (optional but recommended)
- [ ] App description written and optimized
- [ ] Keywords researched and selected
- [ ] Privacy policy URL live
- [ ] Support URL live
- [ ] Age rating questionnaire completed
Technical Readiness
- [ ] All critical bugs fixed
- [ ] Performance testing completed
- [ ] Security audit passed
- [ ] Analytics integrated
- [ ] Crash reporting configured
- [ ] Push notifications tested
- [ ] Deep linking verified
- [ ] App signing configured
Pre-Launch: 2 Weeks Before
Marketing Preparation
- [ ] Landing page live
- [ ] Email list building
- [ ] Social media accounts ready
- [ ] Press kit prepared
- [ ] Influencer outreach started
- [ ] Launch announcement drafted
Beta Testing
- [ ] TestFlight/Internal testing complete
- [ ] User feedback incorporated
- [ ] Final round of QA
- [ ] Edge cases tested
Launch Week
Final Checks
- [ ] All metadata finalized
- [ ] Screenshots final
- [ ] Build uploaded and processed
- [ ] Review submission ready
- [ ] Monitoring dashboards configured
Submission
- [ ] Submit to App Store
- [ ] Submit to Google Play
- [ ] Monitor review status
- [ ] Prepare for rejection response
Post-Launch: First Week
Monitoring
- [ ] Watch crash reports hourly
- [ ] Monitor app reviews
- [ ] Track key metrics
- [ ] Respond to user feedback
- [ ] Address critical issues immediately
Marketing
- [ ] Launch announcements sent
- [ ] Social media active
- [ ] Press follow-up
- [ ] Community engagement
Conclusion
A successful launch is about preparation. Use this checklist, adapt it to your needs, and launch with confidence.
Need help launching your app? Contact us for launch support.
